Careers

We are here to design a world where everyone belongs

At Werable, we build with care and listen deeply to one another.

We know that inclusion isn’t just about the clothes we make—it’s in the way we think, live and collaborate. If you’re resourceful and adaptable, we want you on this journey.

Openings

We thrive alongside positive, honest communicators who value follow-through and take ownership of their work. Our best work happens in an environment built on collaboration, purpose-driven innovation, and an open mindset—where ideas flow freely, challenges are tackled together, and every voice matters.

We want people who bring fresh ideas, unique perspectives, and to share in the laughter along the way.

Marketing Lead

Location: Singapore (Hybrid)
Employment Type: Full-time
Salary: SGD $5,000-$6,000/month + performance-based bonuses

About Werable

Having established a strong foundation of core products and partnerships in Singapore, Werable is now focused on scaling its direct-to-consumer business and testing international markets where awareness of inclusive fashion is growing. Our next phase of growth involves strengthening B2C sales, securing strategic partnerships, and exploring collaborations across industries such as retail, sports, and assistive technology.

We seek a Marketing Lead to drive our growth strategy and establish Werable as a global leader in adaptive fashion.

Role Summary

The Marketing Lead will oversee Werable’s marketing strategy, and customer engagement initiatives. This role is ideal for a creative marketer with strong storytelling skills, digital expertise, and experience in the fashion sector. The Marketing Lead will focus on driving brand awareness, customer acquisition, and product positioning in Singapore and global markets.

Key Responsibilities

1. Brand Positioning & Content Strategy

  • Develop and implement a brand strategy that differentiates Werable from mainstream adaptive fashion brands.
  • Create compelling brand narratives, campaigns, and product storytelling to communicate Werable’s value beyond price.
  • Strengthen Werable’s thought leadership in accessibility, sustainability, and innovation through targeted PR and content strategies.

2. Digital Marketing

  • Oversee Werable’s website, email marketing, SEO, and digital ad campaigns to drive B2C and B2B engagement.
  • Manage and expand Werable’s social media presence to build an engaged community.

3. Customer Insights & Growth Marketing

  • Use data-driven marketing techniques to understand customer behavior, improve product-market fit, and refine messaging.
  • Establish customer feedback loops through surveys, focus groups, and social listening to optimize user experience.
  • Develop promotional campaigns to improve perceived value and encourage repeat purchases.

Key Requirements

Must-Haves:

  • 5+ years of experience in marketing, branding, or growth strategy in fashion or lifestyle brands.
  • Ability to develop and execute brand positioning and digital marketing campaigns.
  • Strong expertise in social media and content marketing.

Good to Have:

  • Experience in D2C marketing and e-commerce strategy.
  • Background in fashion PR and media relations.
  • Knowledge of SEO, email marketing, and paid advertising.

Why Join Us?

  • Impact-Driven Work – We belong to Potato Productions, a Singapore-based venture studio that supports impact-driven businesses across design, technology, and sustainability. We want to have a hand in creating something meaningful and are deeply appreciative of the people who are willing to dedicate a piece of their lives to this mission too. 
  • People-first Company – People are our strength. We want to do right by the people who believe in us and that includes you too.
  • Career Growth & Autonomy – As a key leadership hire, you’ll help define Werable’s expansion roadmap.
  • Global Exposure – Opportunity to work on international partnerships and attend industry events.

Application Process

Interested candidates can apply by filling out this Google form.